It's unsurprising that retailers are reviewing involvement after the public relations disaster and backlash Tesco experienced recently. Whether or not the firm was genuinely mistaken in advertising night shift work at "jobseekers allowance plus expenses" the anger it prompted has shown the scheme itself to be unpopular for many consumers. Whilst there is merit to an initiative that offers valuable on the job work experience and opportunities for employment, critics point to how it can be exploited to supply cheap unskilled labour with little future prospects. It is this PR risk that retailers have to balance when evaluating involvement.
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